Introduction to SEO with Google Webmaster Tools

Do you need to get more traffic to your website? Do you need more sales or leads for your business? Then you need to consider doing some search engine optimization (SEO). 

This book aims to teach people about SEO using one of Google’s free tools: Google Webmaster Tools. Whether you are planning to work on your own website or hire someone to help, this book will introduce you to the concepts behind search engine optimization to grow your online presence and your business.

WordPress SEO Success

WordPress® SEO Success

 

Search Engine Optimization for Your WordPress Website or Blog

 

Hands-on, up-to-the-minute SEO techniques specifically for WordPress users!

 

WordPress gives you amazingly powerful SEO tools: this hands-on guide will help you make the most of them! Written specifically for WordPress users, this guide covers all you need: built-in WordPress capabilities, third-party plugins, well-integrated web resources, and more. Whether you manage a large-scale site or a personal blog, Jacob Aull will help you integrate SEO into all you do, from strategy through optimization of existing content. New to SEO? Already do it for a living? Either way, WordPress SEO Success will help you drive the traffic you want–and the value you need!

  • Build a complete SEO strategy–and a content plan that aligns with it
  • Choose the best WordPress SEO tools and plugins for your needs
  • Uncover quick, powerful ways to improve your site
  • Identify and research keywords far more effectively
  • Reflect SEO in architecture via site mapping and marketing funnels
  • Sensibly manage the inevitable tradeoffs of optimization
  • Improve SEO even if you’re running a free WordPress.com blog
  • Leverage content themes and keyword-driven blogging techniques
  • Optimize “blog-meets-website” and “multiple blogs+sites” deployments
  • Strengthen your rankings by intelligently using social media
  • Optimize your sites for smartphones and tablets
  • Measure performance via free analytics–including mobile analytics
  • Integrate organic SEO with paid advertising
  • Avoid today’s worst SEO blunders 

Jacob Aull, principal of Zen Fires Digital Marketing, has been in Internet marketing since the label existed. He began doing web design and branding in the late ‘90s as an agency partner. While transitioning deeper into online and search marketing, he earned an M.S. in marketing from Georgia State’s Robinson College of Business in 2009. There he customized his own degree program, executing an independent capstone thesis on social media marketing. In 2010, the university asked him to write and teach its first course on social media marketing, which he continues today. Aull edited Prentice Hall’s first social media marketing textbook, and wrote its accompanying instructor’s manual. He co-founded and chaired the Atlanta Interactive Marketing Association Social Media SIG, and speaks widely on social and search marketing.

 

Google Semantic Search

Optimize Your Sites for Today’s Radically New Semantic Search

Breakthrough “semantic search” techniques are already transforming Google™’s search results. If you want to be found, yesterday’s SEO techniques won’t cut it anymore. Google Semantic Search tells you what to do instead—in plain English.

David Amerland demystifies Knowledge Graph™, TrustRank™, AuthorityRank™, personalized and mobile search, social media activity, and much more. Drawing on deep knowledge of Google’s internal workings and newest patents, he also reveals the growing impact of social networks on your SEO performance. Whether you do it yourself or supervise an agency, this is your complete playbook for next-generation SEO!

• Learn how Google is delivering answers, not just links—and what it means to you

• Profit from Google Now™ and the fragmented, personalized future of search

• Prepare for Knowledge Graph™ by growing your online reputation, authority, and trust

• Stop using 10 common SEO techniques that no longer work

• Discover the truth about Trust Ranking™—and 10 steps to take right now

• Go way beyond keywords in today’s new era of content marketing

• Strengthen the “social signal” you create on Twitter, Facebook, Google+, and LinkedIn

• See why the “First Page of Google” is rapidly become obsolete

• Drive unprecedented business value from your online identity and influence

• Learn how Google captures meaning in unstructured data—and give it what it wants

• Plan for all “4 Vs” of semantic search: Volume, Velocity, Variety, and Veracity

• Rapidly transition from technical to strategic search optimization

https://helpmyseo.com/google-semantic-search.html